Bloglines - wikinomics and the source of innovation « Marketing & Innovation

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wikinomics and the source of innovation � Marketing & Innovation By visionarymarketing on Social Marketing Howard Rheingold�s vision of 'the guy in the basement' who is the one reponsible for innovation is becoming reality. I have attached a great article when Rheingold depicts the importance of collaboration and how people can actually re-shape the corporate in which we live, and for some of us, barely survive. (download the source of innovation - Howard Rheingold). Now in a buisnessweek article are living examples of how people are actually changing the world from the bottom-up. Only 2 years ago, ... Comments